Reward of global market

 

Victoria’s Secret is the as the brand for Hot, alluring and must-have lingerie. In these past years, the Victoria Secret company has seen a noticeable growth in its catalogs and website sales in foreign countries and have expanded to, Australia, Canada, Singapore, UK, and Soviet countries such Russia and Ukraine. Victoria Secret has stores on the airports in Buenos Aries, Argentina, San Paulo, Brazil, Dubai, United Arab Emirates, Barbados and Mexico City International Airport. victoria's secret is deciding on its current plans to establish one hundred more in the global market. This year, two Victoria’s Secret stores will launch in Britain, one in Kuwait and two in United Arab Emirates

Les Wexner originated The Limited into a fixture in shopping malls across the United States. He built on that success by transforming Victoria's Secret from a tiny mail order firm into a global brand. More recently it has extended its international presence with the purchase of Canadian company La Senza, and developed personal care and beauty chain Bath & Body Works as its #2 brand.

 

The External Marketing Enviornment

   MARKETING ENVIRONMENT


Victoria's Secret markets is directed specifically to women. Its diversity of products is designed to satisfy the desires of women of all ages from a middle school-er to a sixty-years-old women. Victoria's Secret products aren't pricey, so every woman wants to get there hands on them.  they also almost always have sales. men can also shop at Victoria's secret to get their wives, girl friends or even female friends n attractive gift, that doesn't take a lot out of the pocket. The environmental management is very active and important in this particular company. This is what this company it's all about having and creating new idea's with their designs and products for the consumers to buy. Every season Victoria's Secret brings a new design as underwear, make up and perfumes. They are also very diverse with the products, there always expanding, like when they made the new fitness line. they always find a way to make and give their consumer goods and services that interest them

Ethic & Social Responsabilities

ethics is the idea of rigth and wrong conduct, while social responcibility is the business responsibility for society. im going to look into victoria secret ethics and social resposibilities

victoria secret not only creates clothes for women to feel sexy, but they are a social responcible company.

 

 victoria secret was known for printing millions of catalogues on paper made by clearcutting Canada's boreal forests. they are deciding to change that and go green. Victoria’s Secret mails over one million catalogs per day, catalogs that are printed entirely on Forest Stewardship council certified paper. By using this paper they show ethical and thoughtful environmental behavior. At the same time they set an example for other companies to follow their lead. They have the  FSC logo, which allows consumers to recognize companies that support the growth of responsible forest management worldwide. 

 

althought they are going green, it was found out that victoria secret had  their “fair trade” organic cotton was harvested by child slaves in its lingerie line. There have been reports that children have been beaten, forced to work long hours, and have not been given any food. little girls and boys around 13 are forced to work under such conditions. well i personally was shoked about this, i mean this is soppose to be a female empowerment company, yet this is what we hear. well guess they dont seem that ethical know...

strategic planning

strategic planning is when business makes a stategy and how it is followed and carried out. The stragetic plan can make or brake a business. know we look at victoria's sectret strategic planning.

 

-Victoria secrets stategic planning is to focus on women of ALL ages.

-Victoria's Secret is betting its future on expanding its line, into fitness wear for women.

Fitness clothes has been in high demand in recent years and victoria secret is taking advantage of this and expanding its territory into fitness wear for women. they have recentlly revieled there new  “VSX Sexy Sport” collection.

what victoria secret does for competition

 

victoria's secret gives the “Free Panty” coupon. Victoria’s Secret sends these out every month to all of their customers. so you get something free just buy walking in. its no "but buy one get one free" or you have to spent a certain amount, like other companies

 

they also have the clearens sale, These sales occur in the winter time (usually every January) and also every summer. These sales are huge and amazing. they have really good prizes. they have discounts ranging around 30 to 70%. I remember going to one, i found really amizing stuff at a really low price. I also remember spending 20 minutes in a line.