Sales promotion is any initiative undertaken by an organisation to promote an increase in sales. this can happen in twoways eitherby lowering the price or adding value.
Victoria's Secret is one of the most famous retailer for women wear, including, bras, panties, thongs, babydolls, robes, perfumes, swimsuits, clothes, dresses, sweeters, fitness wear and much more. They do a very good job pleasing there taget market (women). This fall they realezed a new holloween costume line. This is great to know, considering the fact that holloween is around the corner One of the strategies used by Victoria’s Secret to boost their sales is to get more aggressive with offers, not necessarily bigger discounts, but a better-perceived value. Victoria’s Secret has put this practice into place by adding more beauty samples to some of their customer gifts with purchase or making the gifts with purchase bags larger without costing more to do so. They are not focusing on discounts but are bringing more attention to offers they already have such as buying four items to get one free. Sales Promotion for victoria secret To Earn Online/Catalogue:
To Earn Online/Catalogue:
Place an order of in-stock merchandise totaling $10 or more and use offer codeLOVEANGELS at checkout.
Choose the Victoria’s Secret Angel Credit Card* as your method of payment. (You must complete your order with an Angel Credit Card to qualify.)
Your free Secret Reward Card will be added to your order after offer code is applied and will be included in your merchandise package. One free Secret Reward Card per order.
To Earn in Stores:
Use your Victoria’s Secret Angel Credit Card* with any purchase of $10 or more to receive your free Secret Reward Card. One free Secret Reward Card per customer, per day.Valid only at US, non-outlet Victoria’s Secret stores.
It is no Secret that Advertisement Plays a mayor role in the success of a company. like many companies Victoria's secret owes most of its success to its advertising. There biggest advertisement is there annual fashion show in witch they get models/angels to walk the runway with their lingerie
In the fashion show you see the models having fun. The annual fashion show grabs the attention of the public and many celebrities. They feature many celebrates, to make sure the get our attention. this year they will be featuring Justin Beaber, Bruno Mars and Rihanna.
you can watch the annual fashion show Tuesday, December 4, 2012 at 10:00pm on CBS Here's a video of the 2011 Fashion show
The annual fashion show is definitely not the only advertisement Victoria secret does, They have many commercials and they make sure to organizes a photo and video shoot for their models when promoting new products such as the VSX Sexy Sport line. Victoria’s Secret spends around $66 million each year on advertisements that essentially define beauty for consumers. i think that the $66 million or more they spent on advertisement this year is defiantly worth it.
I went to victoria's secret, the one located in manhattan center mall on 901 6th Avenue, New York, NY 10001, I also checked out the victoria's secret store there going to open a block from there. from my expirience I can definetlly say that victoria's secret is a well managed store, and they definatlly do a good job in keeping there target market (women) pleased with there products. the only bad thing for me was choosing between the very sexy perfume and lotion an the angel perfume an lotion!!
what I most loved about the victoria secret stores, is that no matter to which victoria secret you go to, is always very pink ang girly
Consumer decision making is basically all the prosess one goes through before buying the good or product.
There are over 1000 vicoria secret stores scatered over the U.S and, and mails out approximately 375 million catalogues per year. Victoria’s Secret sells women’s lingerie, pajamas, make up, perfume, and other feminine-related items. Victoria’s Secret has been a big driver of financial success for
Limited Brands (parent company) and VSX-Sport Line is expected to be a big part
of Victoria’s Secret’s sustained growth.
As costumers we pay attention to what is hip and trendy in the marketplace. Advertising plays a mayor role in fashion decisions made by
adults and pre-adults alike. For example, advertisers for Victoria’s secret
have done a brilliant job of creating an association with the Victoria’s Secret
brand and the visual image of sexiness that immediately comes to mind. They do
this by having the victoria secret fasion show which uses famous super models to market their signature lines, they also use there models on comercials and other types of advertisment. They use there models, so that there consumers can begin to believe that they can be just as seductive and sexy as the Victoria’s Secret super models if they purchase the product (or atleast hope to be).
This is how the consumer decision process works 1. Need recognition
one's you watch a victoria sectret comercial comercial, like this one, you start to see a want or desire for a
product. obcourse know you seeing how victorias sectret products can make you feel sexy. 2. Information
research This is the part were consumers will go look for information on the product one want. you can do this online at the victoria's secret website, or personally go to the store, and see how much it cost and how much other companys have that same products for.
3. Evaluation of Alternatives After gathering information the costumer normally evaluates the alternatives before making a decision. The buyer may wait for a sale, may go to Victoria’s Secret store to try on the product, or may compare Victoria’s Secret prices and quality of product with others retailers. 4.Purchase After gathering the information, all that is left is to make the purchase. Looking at the success Victoria’s Secret has had so far my judgment is that many people are more inclined after research to purchase their product
5. Post purchase behavior this is when youve aready have the product. we look at weather or not the product meet your ecpectations
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