Sales Promotion and Personal Selling

Sales promotion is any initiative undertaken by an organisation to promote an increase in sales. this can happen in two ways either by lowering the price or adding value. 

Victoria's Secret is one of the most famous retailer for women wear, including, bras, panties, thongs, babydolls, robes, perfumes, swimsuits, clothes, dresses, sweeters, fitness wear and much more.  They do a very good job pleasing there taget market (women).  This fall they realezed a new holloween costume line. This is great to know,  considering the fact that holloween is around the corner
One of the strategies used by Victoria’s Secret to boost their sales is to get more aggressive with offers, not necessarily bigger discounts, but a better-perceived value.  Victoria’s Secret has put this practice into place by adding more beauty samples to some of their customer gifts with purchase or making the gifts with purchase bags larger without costing more to do so.  They are not focusing on discounts but are bringing more attention to offers they already have such as buying four items to get one free.

Sales Promotion for victoria secret
To Earn Online/Catalogue: 

• To Earn Online/Catalogue: 
  • Place an order of in-stock merchandise totaling $10 or more and use offer codeLOVEANGELS at checkout.
  • Choose the Victoria’s Secret Angel Credit Card* as your method of payment. (You must complete your order with an Angel Credit Card to qualify.)
  • Your free Secret Reward Card will be added to your order after offer code is applied and will be included in your merchandise package. One free Secret Reward Card per order.
  To Earn in Stores: 
• Use your Victoria’s Secret Angel Credit Card* with any purchase of $10 or more to receive your free Secret Reward Card. One free Secret Reward Card per customer, per day.Valid only at US, non-outlet Victoria’s Secret stores. 
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• Other Sales