Sunday, November 25, 2012

Ch. 11 - Developing and Managing Products

New Product:  are products that are
1 - new to a company or new to a market
2 - include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products

Victoria Secret: New Products

Angel Fantasy- Push up bra
this product is an improved product
Sleep wear-pjs
this is a also a new product to the brand extensions

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