Chapter1-Brief history and mission statement.

BRIEF HISTORY

victoria secret was founded by a guy named roy ramond in 1977, who felt embarrased after entering a department store to buy lingerie for his wife. His idea was to create a place were both man and women could feel comterble bying lingerei. Roy ramond then sold off "victoria secrete" to Leslie wexner in 1982. Leslie then started the annual victoria secret fashion show. This is what got the attention of many celebraties, and many peoples, including myself. victoria secret started of as a lingerei store, but know they sell lingerei, sleepwear, clothing shoes, beauty products and performs. The product I will be concentrating on is the new perfume "angel"

MISSION STATEMENT: Our mission is to deliver a best in class, captivating, branded customer experience that builds loyalty and enables consistent sales and profit growth.