Ch. 10 - Product Concepts

Product concept: is the understanding of the dynamics of the product in order to showcase the best qualities of the product. Marketers spend a lot of time and research in order to target their attended audience.
    What is the first thing that pops in your mined when you hear the the name "Victoria's secret"? well for most people, they think of underwear, however now Victoria's secret sale all type of products for women, not just lingerie  They sale clothes shoes and beauty products. Victoria Secret products fall into the category of consumer products because they are brought to exclusively satisfy women's personal wants and needs. They spend a lot of time making sure that their consumers are satisfy with the products they have to offer.