Victoria's secret Limited Brands
targets women that value beauty, boldness, self-care and image. These women are the concentrated target market of Limited brand. These products are meant to satisfy their desires and wants. Limited Brands main
target are middle class women ages 18-40, however its Targeting Strategy
is Multi-segment.
their strategy are Multi-segment because the target all type of women, and person has a different want. for example i might like the very sexy perfume from victoria's secret, while some one else might want victoria secrets make up products. different things Victoria's secret sales appeal to different women, a teenager might not want the same thing as her mom.
This strategic multi-segment are women who can afford to buy a product
that is higher than the average price in return for superb quality and
up to date fashion. This make these women feel really good about them self
and their is nothing like having high self esteem
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