Ch. 17 - Advertising and Public Relations

It is no Secret that Advertisement Plays a mayor role in the success of a company. like many companies Victoria's secret owes most of its success to its advertising.
There biggest advertisement is there annual fashion show in witch they get models/angels to walk the runway with their lingerie

In the fashion show you see the models having fun. The annual fashion show grabs the attention of the public and many celebrities. They feature many celebrates, to make sure the get our attention.
this year they will be featuring Justin Beaber, Bruno Mars and Rihanna.

you can watch the annual fashion show Tuesday, December 4, 2012 at 10:00pm on CBS
 Here's a video of the 2011 Fashion show

The annual fashion show is definitely not the only advertisement Victoria secret does, They have many commercials and they make sure to organizes a photo and video shoot for their models when promoting new products such as the VSX Sexy Sport line. 

Victoria’s Secret spends around $66 million each year on advertisements that essentially define beauty for consumers. i think that the $66 million or more they spent on advertisement this year is defiantly worth it.