Consumer decision Making

Consumer decision making is basically all the prosess one goes through before buying the good or product.

There are over 1000 vicoria secret stores scatered over the U.S and, and mails out approximately 375 million catalogues per year. Victoria’s Secret sells women’s lingerie, pajamas, make up, perfume, and other feminine-related items. Victoria’s Secret has been a big driver of financial success for Limited Brands (parent company) and VSX-Sport Line is expected to be a big part of Victoria’s Secret’s sustained growth.



As costumers we pay attention to what is hip and trendy in the marketplace. Advertising plays a mayor role in fashion decisions made by adults and pre-adults alike. For example, advertisers for Victoria’s secret have done a brilliant job of creating an association with the Victoria’s Secret brand and the visual image of sexiness that immediately comes to mind.  They do this by  having the victoria secret fasion show which uses famous super models to market their signature lines, they also use there models on comercials and other types of advertisment. They use there models, so that there consumers can  begin to believe that they can be just as seductive and sexy  as the Victoria’s Secret super models if they purchase the product (or atleast hope to be).

This is how the consumer decision process works
1. Need recognition

one's you watch a victoria sectret comercial comercial, like this one, you start to see a want or desire for a product. obcourse know you seeing how victorias sectret products can make you feel sexy.

2. Information research
This is the part were consumers will go look for information on the product one want. you can do this online at the victoria's secret website, or personally go to the store, and see how much it cost and how much other companys have that same products for. 

3. Evaluation of Alternatives
 After gathering information the costumer normally evaluates the alternatives before making a decision. The buyer may wait for a sale, may go to Victoria’s Secret store to try on the product, or may compare Victoria’s Secret prices and quality of product with others retailers.
 
4. Purchase
After gathering the information, all that is left is to make the purchase. Looking at the success Victoria’s Secret has had so far my judgment is that many people are more inclined after research to purchase their product

5. Post purchase behavior
this is when youve aready have the product. we look at weather or not the product meet your ecpectations